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About Jeff Morrow

Meet Jeff Morrow

Founder | Sales Trainer | Keynote Speaker

Jeff Morrow is a seasoned sales strategist, speaker, and coach with over four decades of experience in sales, sales management, and sales training. He’s delivered keynote presentations to thousands, led impactful workshops nationwide, and trained sales professionals across a wide range of industries.

Jeff’s career includes leadership roles at companies like Avery Dennison, Staples, Label Impressions, and Office Max. Today, as the founder of G2M Coach, he consults with small and mid-sized businesses throughout Southern California and beyond—helping them grow through better sales strategy, smarter questioning, and team empowerment.

His experience includes:

  • Sales training and development for thousands of professionals

  • "Train the Trainer" facilitation with 3M

  • Sales consulting across manufacturing, B2B, service, and tech sectors

  • Training Consultant for California Manufacturing Technology Consulting (CMTC)

Outside the business world, Jeff has served as a wish granter and speaker for the Make-A-Wish Foundation and as a Board Member for MLC from the Heart.

He’s passionate about helping people have better sales conversations, connect with more customers, and close more deals—by asking the right questions.

“Helping salespeople ask smarter questions—and close more deals.”

G2M Details

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Management

  • 4 years VP Sales & Sustainability

  • 16 years in Sales management with multi-billion dollar companies, Office Max, Staples and Avery Dennison.

  • 3 years as General Manager with Pacific Artist Materials,

  • 15 years as Business owner

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Sales Training

  • 20 years in Business-to-Business training and sales development with 3 multi-billion dollar companies, Office Max, Staples and Avery Dennison.

  • Train the Trainer for 3M (manufacturer) in 2015

  • Webinars on Succession Planning, Digital Printing for Profit, Bids and Contracts, Overcoming Objections and Closing, Priced and Consultive Selling, Product Overview, Selling Against Staples

  • Recognized expert on “Consultive Sales Training”

  • Trained Office Max sales reps on The Challenger Sales process

  • Trained Avery Dennison & Office Max customer service reps on customer excellence and best practices

  • Trained all sales reps for Staples Business Advantage Western Region for 5 years on “Staples Way”, an industry leading selling style that generated $65M.

  • Coached and trained hundreds of classes at the individual, corporate and national sales meeting level. All material was adapted to the learning style of each group for maximum retention.

  • Coached hundreds of employees and customers in sales and management building skills

  • Key speaker at: ITEX 2011 National Convention, FSEA, Beauty Industry West, TriMega National Sales Meetings 2009, 2010 & 2011

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Sustainability Training

  • VP Sales & Sustainability at Label Impressions

  • Key speaker at University of Clemson (on Beyond Reduce, Reuse & Recycle), Boise Environmental Summit in Chicago, Sustainability in Printing, Sustainability in Packaging

  • Recognized expert on training companies and individuals to go green

  • Webinars on The Challenges of going Green

  • Guided Label Impressions and Reliable Container to get FSC certification

  • Professional Expert – Teacher at Advanced Technology and Education Park; Green 101, Energy Management

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Curriculum Development

  • Developed “Consultive Selling”, a program that focuses on asking questions behind answers using a broad to specific training technique

  • Developer of “The Question Game” – a program to teach sales reps and customer service how to ask better questions

  • Developer of “Virtual Manager Program” – a program that offers small to medium sized businesses monthly sales management over the phone, web & e-mail.

  • Developed a unique retail sales training program that focuses on increasing revenue and customer retention using the retail stores existing sales people called “The Retail Way”.

  • Developed “The Challenges of going Green”, Green 101 and Green 101 for Retail

  • Developed a procedures manual for new account acquisition and retention at Staples.

  • One of the creators of “The Staples Way”, a Consultative approach to selling.

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